LIC bags Guinness world record for selling close to 6 lakh insurance policies in 24 hours

LIC Achieves Unprecedented Milestone with Over 5.88 Lakh Policies Sold

In a historic achievement, Life Insurance Corporation of India (LIC) has earned a Guinness World Record by selling an astounding 5,88,107 life insurance policies in just 24 hours. This record-setting feat was accomplished on January 20, 2025, with the collective effort of 4,52,839 LIC agents operating across the country.

The announcement was made by LIC on a Saturday, where it proudly shared details of this major accomplishment. Guinness World Records officially verified the achievement, recognizing LIC for the highest number of life insurance policies sold by any organization in a single day.

This remarkable initiative was the result of a campaign driven by LIC’s Managing Director and Chief Executive Officer, Siddhartha Mohanty. He encouraged every LIC agent to contribute by issuing at least one policy on January 20, designated internally as “Mad Million Day.”

A New Global Benchmark in Insurance Industry

LIC’s massive policy sale has not only broken previous records but also set a new global benchmark in terms of agent productivity and outreach in the life insurance industry. The milestone demonstrates the organization’s ability to mobilize its vast network of agents toward a common goal with extraordinary results.

According to a statement issued by LIC, “This monumental effort is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families.”

Guinness World Records acknowledged the sheer scale of the campaign and the unified approach taken by LIC’s workforce, highlighting it as a standout accomplishment in global insurance history.

Leadership and Teamwork Behind the Record

The man behind the vision, CEO Siddhartha Mohanty, played a pivotal role in inspiring the agents to come together for this extraordinary initiative. Under his leadership, LIC rallied its workforce to aim for a single-day record that not only brought them global recognition but also emphasized the corporation’s mission of financial inclusion and protection.

Speaking on the occasion, Mohanty expressed heartfelt appreciation for everyone involved in the achievement. “This milestone would not have been possible without the unwavering support of our agents, employees, and valued customers. ‘Mad Million Day’ was about unity, service, and commitment—and we have shown the world what is possible when we work together with purpose.”

Impact and Significance for Policyholders

Beyond the record itself, the campaign had a much deeper significance. With nearly six lakh new policies issued, countless families across India have now received financial protection and security. The initiative reinforces LIC’s commitment to its role as a pillar of trust and support in India’s financial landscape.

By mobilizing its agents to issue policies in every corner of the country on a single day, LIC ensured that people from all walks of life had access to insurance coverage—often considered a crucial element of financial planning.

What This Means for LIC and the Industry

The Guinness World Record adds another feather to LIC’s cap as the largest life insurance provider in India. It also highlights the organization’s deep-rooted infrastructure, extensive agent network, and ability to scale operations effectively.

Industry experts have lauded the initiative as a game-changer, proving that traditional institutions can still innovate and deliver exceptional results with the right leadership and motivation.

The success of “Mad Million Day” is expected to inspire similar campaigns in the future, not only by LIC but potentially by other insurers looking to emulate this kind of large-scale impact.

Looking Ahead

LIC’s record-breaking day is not just a celebration of numbers—it’s a reaffirmation of its core mission: to provide financial security to every Indian household. As LIC continues to adapt and grow in a competitive market, this milestone sets a strong precedent for future initiatives aimed at expanding coverage and promoting financial literacy.

With this world record, LIC has once again proven why it remains a trusted name in Indian households. More than just an insurance provider, it is a symbol of national pride and public service—setting global standards while staying rooted in its mission to serve.